About Us

Nurturley, Inc. was founded in 2014 by Whitney Mullen, mom of a wild toddler and creator of Soft Chomp. What began as a simple idea for a better toothbrush transformed into a mission to create a better business that helps families stay happy, healthy, and nurtured.

At Nurturley we believe that every child — despite their circumstances — deserves a lifetime of healthy teeth and gums, starting with tooth one. Nurturley is committed to adopting a socially conscious business model that arms parents in underserved communities with the tools and information to make healthy choices for their child's oral care, from the incisors to the molars and everything in between.

FDA registered

CFDB licensed

Dentist Recommended

"Good dental hygiene is critical to the overall health and wellbeing of every child. Keeping things fun and comfortable goes a long way in fostering healthy brushing habits from the start, and Soft Chomp does exactly that. I would have loved to have this in my home when my two children were babies!"

David Chotiner, D.M.D.
Coastal Dental Arts



Funded with Kickstarter

We may be a small company, but Soft Chomp has big heart -- one that is absolutely overflowing with gratitude! We can't thank our wonderful Kickstarter backers enough for making Soft Chomp a reality. Your support and contribution means the world to us, and you'll always have a special place in the Soft Chomp family. Check out the video below to see how it all started.